Build Marketing Skills That Actually Work in Mobile Gaming
Most marketing courses teach theory. We focus on what happens when you're trying to launch a game with limited budget and high expectations. Real campaigns, actual metrics, and decisions that matter.
Explore Our Program
Why Traditional Marketing Education Misses the Mark
Mobile games aren't sold like shoes or software. The learning curve is steep, player behavior shifts constantly, and what worked six months ago might be useless now. We built this program around that reality.
Campaign Simulations
You'll run actual user acquisition campaigns with real budgets. Small ones, but real. Track installs, analyze retention curves, adjust targeting. Experience the pressure and the learning that comes with it.
Live Game Analysis
Pick apart successful launches and spectacular failures. What made Stumble Guys blow up? Why did heavily funded titles disappear? You'll develop the instinct to spot what works before spending a euro.
Platform Deep Dives
Facebook Ads, Google UAC, TikTok campaigns, ASO strategies. Each platform has its own language and logic. We cover them all with people who spend their days optimizing these channels.
What You'll Actually Learn
This isn't a survey course. Every module builds toward making you competent at launching and growing mobile games. The progression is intentional, starting with fundamentals and moving into specialized tactics.
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01
Mobile Gaming Landscape
Market dynamics, monetization models, player psychology. Understand why hyper-casual games need different marketing than mid-core RPGs, and what that means for your campaigns.
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02
User Acquisition Foundations
CPI, LTV, retention cohorts, payback periods. The metrics that determine whether a campaign lives or dies. You'll calculate them until they become second nature.
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03
Creative Development
What makes someone stop scrolling and download your game? Test playable ads, video hooks, static creatives. Learn to brief designers and iterate based on performance data.
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04
Channel Management
Hands-on experience with major advertising platforms. Budget allocation, bid strategies, audience targeting, creative testing frameworks. The practical skills studios actually need.
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05
App Store Optimization
Get found organically. Icon testing, screenshot sequences, keyword research, ratings management. ASO can be half your installs if you do it right.
Connected to the Real Mobile Gaming World
Our teaching team includes marketers from studios across Spain and Europe. They bring current campaigns, fresh data, and the kind of insights you can't find in textbooks because the industry moved on last quarter.
Learn From People Doing This Work Right Now
Theory matters, but so does knowing what changed in Facebook's algorithm last week, or which creative formats are converting on TikTok today. Our mentors balance long-term principles with current tactics.
Davor Vlahović
Senior UA ManagerSpent seven years optimizing acquisition for casual and puzzle games. Currently running campaigns across five titles with monthly budgets exceeding €180k. Specializes in creative testing frameworks and audience segmentation.
Linnea Bergström
Growth Marketing LeadLaunched twelve mobile titles over the past four years, including two that broke into top-grossing charts. Focuses on launch strategy, influencer partnerships, and community building for long-term retention.
Start Learning This Summer
Our next cohort begins in July 2026. The program runs eight months, with flexible scheduling designed for people who work or study. Application review typically takes two weeks once you submit.
Applications Open
March 15, 2026Submit your application with a brief statement about your interest in mobile game marketing. We're looking for genuine curiosity more than extensive experience. Tell us what draws you to this field.
Review Process
April - May 2026We read every application carefully and typically respond within ten business days. Selected applicants have a 30-minute conversation with our program team to discuss goals and expectations.
Enrollment Confirmation
June 2026Once accepted, you'll receive program materials and access to our pre-course resources. This includes reading recommendations and introductory videos to help you hit the ground running in July.
Program Begins
July 8, 2026Classes meet twice weekly in the evenings, with additional weekend workshops once per month. Expect to dedicate 10-12 hours weekly to coursework, projects, and campaign management.
Ready to Start Building Real Marketing Skills?
Whether you're looking to break into the mobile gaming industry or level up your existing marketing knowledge, this program gives you practical experience and industry connections that matter.