Mobile Game Marketing Mastery Program
Real campaigns. Real budgets. Real results. Our intensive training program takes you beyond theory and into the practical world of mobile game user acquisition, where you'll work with actual case studies from the Spanish gaming market and build campaigns that mirror industry standards.
What You'll Actually Learn
We built this curriculum by working backwards from what studios actually need. Each module connects directly to tasks you'll handle in your first marketing role, and we update content quarterly based on platform changes and industry shifts.
User Acquisition Fundamentals
Weeks 1-4Start with how players actually discover games. You'll analyze attribution data, understand the player journey from ad impression to install, and learn why certain creative approaches work in Spain versus other markets.
- Campaign structure across Facebook, Google, and Unity Ads
- Reading attribution reports and identifying data inconsistencies
- A/B testing methodology for creative and targeting
- Budget allocation strategies for different game genres
Creative Production & Testing
Weeks 5-8Most user acquisition happens through video ads, so you'll spend significant time on creative strategy. We'll cover what makes players stop scrolling, how to communicate game mechanics in five seconds, and why localization matters more than you'd think.
- Video ad production using actual game footage
- Playable ad concepts and HTML5 basics
- Cultural adaptation for Spanish-speaking audiences
- Working with creative teams and external agencies
Analytics & Performance Optimization
Weeks 9-12Numbers tell stories, but only if you know how to read them. This module focuses on turning raw data into actionable decisions about where to spend money and which campaigns to scale.
- Building custom dashboards in Google Data Studio
- Cohort analysis and retention curve interpretation
- LTV prediction models and payback period calculations
- Identifying fraud patterns and filtering bad traffic
Campaign Management Capstone
Weeks 13-16Your final project involves managing a simulated campaign with a realistic budget. You'll make daily optimization decisions, respond to performance changes, and present your results to a panel of industry practitioners who'll give feedback based on real-world standards.
- Multi-channel campaign coordination
- Crisis management when campaigns underperform
- Stakeholder reporting and recommendation frameworks
- Portfolio presentation for job applications
Learn From Active Practitioners
Both instructors currently work in mobile game marketing, which means the strategies they teach reflect what's actually working right now, not what worked three years ago. They've seen campaigns succeed and fail across different genres and markets, and they'll share those experiences honestly.
Laia Ventura
Lead Instructor, User AcquisitionLaia spent seven years managing UA campaigns for casual and mid-core games, including three years leading acquisition for a Barcelona-based studio. She's particularly skilled at explaining why certain approaches work in Southern European markets when they might not elsewhere.
Nerea Ibáñez
Analytics InstructorBefore teaching, Nerea built the analytics infrastructure for a hypercasual publisher that launched over sixty titles. She knows how to make data accessible for people who don't consider themselves "numbers people" and focuses on practical interpretation over complex formulas.
Upcoming Program Dates
Classes run Tuesday and Thursday evenings (18:30-21:00 CET) with optional Saturday workshops. Each cohort is limited to eighteen participants to ensure everyone gets individual feedback on their work.
April 2026 Session
Starts April 14, 2026September 2026 Session
Starts September 8, 2026Program content assumes basic digital marketing familiarity but no prior game industry experience. We recommend reviewing platform documentation for Facebook Ads Manager and Google Ads before starting, though we'll cover fundamentals in the first week. Questions about whether this program fits your background? Contact us at help@rylex.com or visit our office at Carrer Manuel Vicente Pastor, 21, Elx, Alicante.