Real Results from Mobile Game Marketers

These aren't polished case studies written by a PR team. They're actual accounts from people who went through our program and then applied what they learned to real campaigns. Some saw big wins. Others found smaller but meaningful improvements. Here's what happened when theory met practice.

Mobile game marketing analytics dashboard showing campaign performance metrics

From Hobbyist to Campaign Manager

Ingrid Vestergaard spent three years working customer support at a tech company in Barcelona. She played mobile games constantly but never thought about the business side. After our spring 2025 cohort, she joined a mid-size studio as a junior marketer. Six months later, she was running user acquisition for their puzzle game portfolio.

Completed intensive program while working full-time at previous job
Built portfolio with three mock campaigns during training period
Started applying for positions two months before graduation
Received entry-level offer within six weeks of program completion
Currently managing monthly ad spend across multiple platforms
Works with creative team to test ad variations and improve conversion rates

Ingrid mentioned that the hardest part wasn't learning the tools. It was understanding how player psychology intersects with ad creative. That clicked for her during week seven when we covered retention hooks. Now she tests dozens of variations monthly and knows what resonates before spending serious budget.

Pivoting from Traditional Marketing

Lluc Montserrat had spent eight years in retail marketing before realizing the industry was contracting. He saw mobile gaming growing and wanted in. But he had zero technical background and no network in the space. He joined our autumn 2024 program mostly because he was desperate for a change.

What Actually Worked

Translated retail customer journey knowledge into player lifecycle concepts
Used program network to connect with three hiring managers
Took freelance gig during training to build real portfolio pieces
Found role at hyper-casual studio six months after finishing

Lluc said his retail experience ended up being valuable. Understanding why people make purchase decisions translates directly to in-app monetization. He now works on LiveOps events and sees his background as an advantage rather than a deficit.

Expanding Existing Skills

Anselma Riudavets was already working in marketing when she enrolled in early 2025. She handled social media for a travel company but wanted to specialize. Mobile games interested her because the feedback loops are so much faster than traditional campaigns. She could test something Monday and have data by Wednesday.

Her Learning Path

Applied immediately to current employer's gaming division after completing program
Used existing analytics knowledge to accelerate through technical modules
Focused deeply on creative strategy since that was her weakest area
Now splits time between user acquisition and influencer partnerships

Anselma mentioned that having prior marketing experience helped with fundamentals but the gaming-specific tactics were completely new. She particularly valued the sections on ad network optimization and how to read cohort retention curves. Those weren't things you pick up from general marketing courses.

What People Actually Say

Not carefully edited testimonials. Just honest feedback about what worked and what didn't.

Kaisa Nieminen

UA Specialist, Strategy Games

The program didn't promise me a job and I appreciated that honesty. What it did was give me the vocabulary and framework to understand what studios were actually looking for. I failed two interviews before landing my current role. That's normal. The training prepared me to keep improving after rejection.

Dafydd Llewellyn

Performance Marketing, Casual Games

I learned more in the attribution and tracking module than in my previous two years of trying to figure things out alone. Having someone explain why certain metrics matter and others are vanity numbers saved me months of confusion. Worth it just for that.

Elora Ó Briain

Marketing Lead, Indie Studio

I was skeptical about online training. But the structure kept me accountable and the practical assignments forced me to actually do the work rather than just watch videos. I still reference my notes from the creative testing section almost weekly.

Mobile game marketing team collaborating on campaign strategy